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WHY YOU NEED A GOOD ONLINE IMAGE/HEADSHOT/PORTRAIT

I recently got an invite to LINKEDIN and cringed in horror when I saw my friend's portrait headshot photo. I called him right away and suggested a session together. Here is why..

In today's world, most of our personal and professional  relationships involving technology and our environment are visual. In the old days, things were more balanced with our other senses. We would be more tuned in to our hearing to survive in our environment, our sense of smell informed us about the weather, the food we were eating, and portraits were a thing of the rich, ... Today, it's a very different story.

We log in into Yelp to read about a restaurant, see images of food, read reviews and the menu... we use our cellphones to browse through images and text with our eyes, we wear headphones with music to keep the outside environment out and allow us to enjoy a little private space... 

The power of images is really strong, we can't deny it. What comes up when a person looks up your name on the internet and searches your image? The first image will be one of the most important first impressions that will determine a lot of your future connections. Since our world of business and relationships revolves around first impressions, what first impression are you giving with your headshot.If you feel this image represents you, your business and who you are:, congratulations. You are ahead of the game.

If your headshot does not meet the above,, consider updating your photos. As the old say goes: "An image is worth more than a thousand words."

And rest assured that once I get my friend in the studio I will post his images on my website.

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Above is an example of an image for a law firm professional profile/headshot.

Cross Processing People!

Saw a tutorial by Joey L and started experimenting with some cross processing techniques. The image felt special because the US flag had a fluid quality that blended into the windows. Although there was something there, the image was not popping, so I decided to try Joey's technique on this image.

Three Photoshop layers changed this image radically. 

I added a curves layer to increase contrast. 

    

 

 

I then added another layer to play with the different color levels in the image, to achieve a look that looked interesting to me. 

And here comes the cream, to finalize it, I added a Channel Mixer layer, and played with the sliders. Hint: It is important that the values of the sliders you change always add up to 100%.

And here is the cherry on the cake! Play with the opacity slider and follow your instinct. You will see the cross processed look take place in front of you.

What I love about this approach, is that images have a degree of color and luma information that you can tweak at different stages of the process. Give it a try an let me know what you think.

Here are the before and after images.

Before 

Before 

After

After